Saturday, April 18, 2009

How Do You Define A Successful Coffee Shop?

Based on customer surveys, you should be confident no matter how large or small your coffee shop is. This isn't really a factor for customers even though many have the impression that large coffee shops have more to offer. A customer may try a new large coffee shop but then go back to the smaller one they have gone to for a very long time.

Large coffee shops don't necessarily make more money than smaller ones. They have to pay more for supplies, electricity, the building, employees, and other overhead expenses. They also have to spend a great deal of money to advertise. After all they can't have that large facility being empty - it has to be full of customers.

Customers have other criteria that they are concerned with than the size of the location. People even go to drive up ones if they offer the right elements.
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