Sunday, October 25, 2009

Tips for Writing a Restaurant Menu

The restaurants in Leeds is a very important part of any restaurant as it lets the patrons know what you have to offer in the restaurant and its rates. On taking a look at the restaurant’s menu, patrons will know what type of a cuisine you serve, and thus, the menu is something that should not be written in a hurry. As it can be considered to be an advertising or marketing tool, lots of thought and consideration has to be put into writing a restaurant menu.

The restaurants in Leeds consists of three important parts, its description, format and prices. Though the description is what helps a customer know about the type of dishes you have to offer, it has to be short and sweet as not many people are patient to read through long descriptions.

At the same time, the description shouldn’t be monotonous, but interesting enough to make the customer’s mouth water. You could include the dish’s major ingredients and use ethnic names for befitting dishes to make the menu more authentic.

Avoid using technical jargon

Don’t add too much of technical jargon in the menu as not all patrons will be able to read, and understand all this. Never mention numbers in your menu as it only makes it difficult for you to make adjustments in your portions.

At times, you may have to serve fewer pieces than you usually do; and if you mention the number of pieces in the menu, doing this will only make the customer feel that you have cheated on them.

Regarding the format of the restaurants in Leeds, the most important thing to note is that the colours you use in it has to match your restaurant concept and location. Like if you have a Mexican, French or Italian restaurant, preferable colours for the menu are vibrant colours like purple, red, turquoise and green.

Even the font you use in the menu should match your restaurant concept. Whilst classic script fonts are great for a French restaurants in Leeds, if you have a sports bar or any similar casual restaurant, it is better to use a less formal font. No matter which font you use, make sure they are readable, and not too difficult to read.

How to price your restaurant menu

The pricing of your restaurant menu should be dependent on food cost and production control. Whilst you should earn a profit in your dishes, your prices should not be much more than the local market prices. In addition to this, you can earn a profit in your menu by striking a balance between cheap and expensive dishes.

Besides your regular menu, you could create special restaurant menus on holidays and festivals. These menus commemorate the holiday or festival, and let you introduce new items to the menu.

Whilst designing your menu, make sure you don’t add any clip art to it as it only makes the menu look unprofessional, and that it was made on your home computer. Instead, use the help of a graphic designer to create pictures that make your restaurant menu look special.





For more information and resource on starting and running a restaurant, please visit http://www.yorkshirefoodguide.co.uk

Article Source:http://www.articlesbase.com/restaurant-reviews-articles/tips-for-writing-a-restaurant-menu-1372141.html


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