It's 7:00 AM. Someone needs a wakeup call. It is still early, but getting late.
These are tough times, no doubt about it. But just as investors, lenders and developers deluded themselves over the past several years into believing the good times were here to stay - so, too, are they misreading the future now.
NEWSFLASH! This market will hit bottom. This market will turn. The credit freeze will thaw. The commercial real estate market will rise again.
The question is: How are we going to position ourselves for the balance of this economic cycle?
Certainly, to get to the other side we have to survive the downside. But, really, we need to look past the ground immediately in front of us. We need to raise our eyes to the economic horizon to see where we are headed, then plan to get to there, and move beyond it.
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